{"product_id":"aristotles-guide-to-self-persuasion-how-ancient-rhetoric-taylor-swift-your-own-soul-can-help-you-change-your-life","title":"Aristotle's Guide to Self-Persuasion How Ancient Rhetoric, Taylor Swift, \u0026 Your Own Soul Can Help You Change Your Life","description":"Rhetoric once sat at the centre of elite education. Alexander the Great, Shakespeare and Martin Luther King, Jr. used it to build empires, write deathless literature and inspire democracies. Here, Heinrichs shows us how these persuasive tools, invented by the likes of Aristotle and Cicero, and honed over more than three thousand years, can sway your most difficult audience- yourself.\u003cbr\u003e \u003cbr\u003e Illustrated with examples from history and pop culture - Winston Churchill, Iron Man, Dolly Parton, and the woman who serendipitously invented the chocolate chip cookie - \u003ci\u003eAristotle's Guide to Self-Persuasion\u003c\/i\u003e tests the tools of persuasion and asks- Can the same techniques that seduce lovers, sell diet books and overturn governments help us achieve our most desired goals?\u003cbr\u003e \u003cbr\u003e Filled with entertaining and scientific studies that showcase the life-changing power of language, \u003ci\u003eAristotle's Guide to Self-Persuasion\u003c\/i\u003e will teach you how to be the most successful person you can be, just by talking to yourself.","brand":"Unity Books","offers":[{"title":"Aristotle's Guide to Self-Persuasion How Ancient Rhetoric, Taylor Swift, \u0026 Your Own Soul Can Help You Change Your Life","offer_id":44714028892357,"sku":null,"price":50.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/6679\/3413\/files\/978-0-241-70573-5.jpg?v=1746911389","url":"https:\/\/unitybooks.myshopify.com\/products\/aristotles-guide-to-self-persuasion-how-ancient-rhetoric-taylor-swift-your-own-soul-can-help-you-change-your-life","provider":"Unity Books","version":"1.0","type":"link"}