{"product_id":"dirtbag-billionaire-how-yvon-chouinard-built-patagonia-made-a-fortune-and-gave-it-all-away","title":"Dirtbag Billionaire : How Yvon Chouinard Built Patagonia, Made a Fortune, and Gave It All Away","description":"\u003cp\u003e\u003ci\u003eDirtbag Billionaire\u003c\/i\u003eis the inside story of one of the most extraordinary brands in the world. Founded in 1973, Patagonia has grown into a wildly popular producer and retailer of jackets, hats and fleece vests, posting sales of more than a billion dollars a year. For decades, it has also been a beacon for social change and corporate activism.\u003c\/p\u003e \u003cp\u003eAt the heart of the story is Patagonia's founder, the legendary rock climber Yvon Chouinard. Guided by his anti-authoritarian streak and his commitment to preserving the natural world, Patagonia exerted a powerful influence on other companies, paving the way for a new era of environmental responsibility. Chouinard started out as a dirtbag - an affectionate term for someone happy to sleep outdoors - and he became a billionaire. But, in the twilight of his career, he gave away Patagonia, renouncing his wealth and committing the company's profits to fighting the climate crisis.\u003c\/p\u003e \u003cp\u003eDrawing on exclusive access to Chouinard and the Patagonia team, bestselling author David Gelles describes the key moments that shaped the company and its leader, creating a new model for corporate life and ethics.\u003c\/p\u003e","brand":"Unity Books","offers":[{"title":"Dirtbag Billionaire : How Yvon Chouinard Built Patagonia, Made a Fortune, and Gave It All Away","offer_id":46075833516229,"sku":null,"price":45.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/6679\/3413\/files\/978-1-923058-68-2.jpg?v=1775952867","url":"https:\/\/unitybooks.myshopify.com\/products\/dirtbag-billionaire-how-yvon-chouinard-built-patagonia-made-a-fortune-and-gave-it-all-away","provider":"Unity Books","version":"1.0","type":"link"}