{"product_id":"elvis-and-the-birth-of-rock-and-roll","title":"Alfred Wertheimer. Elvis and the Birth of Rock and Roll","description":"\u003cp\u003e\"Elvis who?\" was photographer Alfred Wertheimer's response when, in early 1956, RCA Victor asked him to photograph an up-and-coming crooner from Memphis. Little did Wertheimer know that this would be the job of his life: just 21 years old, Elvis Presley was-as we now know-about to become a legend.\u003cbr\u003e \u003cbr\u003e A fly on the wall in Presley's presence, Wertheimer took nearly 3,000 photographs of Elvis that year, creating a penetrating portrait of a man poised on the brink of superstardom. Extraordinary in its intimacy and scope, Wertheimer's Elvis project immortalized a young man in the very process of making history.\u003cbr\u003e \u003cbr\u003e Elvis and the Birth of Rock and Roll collects Wertheimer's most remarkable Elvis shots from that magical year, along with a selection of his historic 1958 pictures of the star being shipped off to an army base in Germany. Each chapter is illustrated with a poster by Hatch Show Print, one of the oldest letterpress print shops in America, which created many early Elvis posters in the 1950s.\u003c\/p\u003e","brand":"Unity Books","offers":[{"title":"Elvis and the Birth of Rock and Roll","offer_id":50771619807429,"sku":null,"price":37.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/6679\/3413\/files\/978-3-8365-9708-1.jpg?v=1792632029","url":"https:\/\/unitybooks.myshopify.com\/products\/elvis-and-the-birth-of-rock-and-roll","provider":"Unity Books","version":"1.0","type":"link"}