{"product_id":"logo-beginnings","title":"Logo Beginnings","description":"\u003cp\u003eCountless \u003cb\u003eglobal brands\u003c\/b\u003e, including \u003cb\u003eRolex, BMW, Louis Vuitton\u003c\/b\u003e, and the \u003cb\u003eNew York Yankees\u003c\/b\u003e, still use logos that were \u003cb\u003edesigned over 100 years ago\u003c\/b\u003e. Yet there has never been a \u003cb\u003emonograph devoted to the origins of logo design\u003c\/b\u003e. In the second half of the 19th century, the trademark replaced traditional symbols such as the family coat of arms as a promotional and identifying symbol for companies. At first, the designs were often still figurative; only gradually did they develop into the abstract marks that have become fixtures in everyday life today.\u003cbr\u003e \u003cbr\u003e Author \u003cb\u003eJens Müller\u003c\/b\u003e, described as the \"logo detective\" by Wired magazine, examined historical trademark registers, international corporate archives, and early design publications to unearth more than \u003cb\u003e6,000 logos from 1870 to 1940\u003c\/b\u003e. This unparalleled collection traces the development of \u003cb\u003emodern trademarks\u003c\/b\u003e and sheds light on \u003cb\u003eforgotten designs\u003c\/b\u003e and \u003cb\u003eearly versions of famous logos\u003c\/b\u003e. The catalog is divided into four design categories: Pictorial, Form, Effect, and Typographic. Each chapter is then systematically subdivided according to basic elements of design such as circle, line, overlap, and outline, thus offering a new perspective on design principles that are still relevant today.\u003cbr\u003e \u003cbr\u003e Along with an extensive picture section, the book comprises an introduction by Jens Müller on the history of the trademark as well as a \u003cb\u003ereproduction\u003c\/b\u003e of the first comprehensive examination of modern corporate logos: the influential \u003cb\u003edesign pioneer F.H. Ehmcke's (1878-1965) illustrated essay \"Wahrzeichen-Warenzeichen\"\u003c\/b\u003e (Symbols-trademarks) from 1921. Also included are \u003cb\u003eten case studies of famous trademarks, including those of 3M, NBC, Shell,\u003c\/b\u003e and \u003cb\u003eOlivetti\u003c\/b\u003e, and numerous rare images illustrating the-at times varied, at times consistent-developments in international logo design and the \u003cb\u003ebirth of the corporate identity\u003c\/b\u003e. Logo Beginnings is not only a fundamental and inspiring graphic design manual but also an excellent read for anyone interested in social, cultural, and corporate history and the fascinating impact of trademarks. It is also the perfect complement to the TASCHEN classic Logo Modernism.\u003c\/p\u003e","brand":"Unity Books","offers":[{"title":"Default Title","offer_id":43919749415109,"sku":"","price":180.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/6679\/3413\/files\/Logo_20Beginnings.jpg?v=1722820495","url":"https:\/\/unitybooks.myshopify.com\/products\/logo-beginnings","provider":"Unity Books","version":"1.0","type":"link"}