{"product_id":"off-course-the-new-cool-in-golf","title":"Off Course","description":"\u003cp\u003eGolf is changing--visibly, culturally, irreversibly. Once bound by hierarchy and etiquette, the game is now reimagined by a generation playing on instinct.\u003c\/p\u003e \u003cp\u003e\u003cspan\u003e\u003cb\u003e\"Off-Course\"\u003c\/b\u003e captures this shift: streetwear swaps in for dress codes, sneakers hit the tee, skaters and elite athletes inject new rhythm, and creators online turn tradition personal.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan\u003eStructured like 18 holes, the book blends essays, portraits, and visuals into a cultural playbook for golf's most radical transformation.\u003c\/span\u003e\u003c\/p\u003e","brand":"Unity Books","offers":[{"title":"Off Course : The New Cool in Golf","offer_id":46307169239237,"sku":null,"price":150.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/6679\/3413\/files\/978-3-96704-235-1.jpg?v=1780532435","url":"https:\/\/unitybooks.myshopify.com\/products\/off-course-the-new-cool-in-golf","provider":"Unity Books","version":"1.0","type":"link"}