{"product_id":"ogilvy-on-advertising","title":"Ogilvy on Advertising","description":"\u003cp\u003e\u003cb\u003eDavid Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e 'The most sought-after wizard in the advertising business.' \u003ci\u003eTimes Magazine\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e From the most successful advertising executive of all time comes the definitve guide to the art of any sale.\u003cbr\u003e \u003cbr\u003e Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, \u003ci\u003eOgilvy on Advertising\u003c\/i\u003e looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself.\u003cbr\u003e \u003cbr\u003e From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.\u003c\/p\u003e","brand":"Unity Books","offers":[{"title":"Default Title","offer_id":43586158395589,"sku":"","price":43.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/6679\/3413\/files\/Ogilvy_20on_20Advertising.jpg?v=1716767417","url":"https:\/\/unitybooks.myshopify.com\/products\/ogilvy-on-advertising","provider":"Unity Books","version":"1.0","type":"link"}