{"product_id":"pocket-universal-methods-of-design","title":"The Pocket Universal Methods of Design, Revised and Expanded","description":"\u003cb\u003eThis handy, portable version of the authoritative \u003ci\u003eUniversal Methods of Design\u003c\/i\u003e provides the same thorough and critical presentation, updated and expanded to include 125 research methods, synthesis\/analysis techniques, and research deliverables for human-centered design.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e Each method of research is \u003cb\u003edistilled down to its most powerful essence\u003c\/b\u003e, in a format that will help individual practitioners as well as design teams select and implement the research methods best suited to their design culture within the constraints of their projects. This valuable guide:  \u003cul\u003e \u003cli\u003eDismantles the myth that user research methods are complicated, expensive, and time-consuming\u003c\/li\u003e \u003cli\u003eCreates a shared meaning for cross-disciplinary design teams\u003c\/li\u003e \u003cli\u003eIllustrates methods with compelling visualizations and case studies\u003c\/li\u003e \u003cli\u003eCharacterizes each method at a glance \u003c\/li\u003e \u003c\/ul\u003e With the concise, accessible format of \u003ci\u003eThe Pocket Universal Methods of Design\u003c\/i\u003e, you and your team will be \u003cb\u003edesigning in a completely new, more effective way\u003c\/b\u003e.  \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e The titles in the \u003cb\u003eRockport Universal series\u003c\/b\u003e offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.","brand":"Unity Books","offers":[{"title":"Pocket Universal Methods of Design","offer_id":45452096241861,"sku":null,"price":40.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/6679\/3413\/files\/978-0-7603-7214-2.jpg?v=1764915233","url":"https:\/\/unitybooks.myshopify.com\/products\/pocket-universal-methods-of-design","provider":"Unity Books","version":"1.0","type":"link"}