{"product_id":"revenge-of-the-tipping-point","title":"Revenge of the Tipping Point: Overstories Superspreaders \u0026 the Rise of Social Engineering","description":"\u003cp\u003e\u003cb\u003eTwenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand new volume that reframes the lessons of \u003ci\u003eThe Tipping Point\u003c\/i\u003e in a startling and revealing light\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e \u003cb\u003e'Addictive... fascinating and provocative'\u003c\/b\u003e \u003ci\u003eGuardian\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e \u003cb\u003e'Malcolm Gladwell explores the watershed moments that define this new age of societal upheaval... with curiosity and humor'\u003c\/b\u003e \u003ci\u003eTIME Magazine\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e \u003cb\u003e'Gladwell is a great storyteller with a contagious sense of curiosity'\u003c\/b\u003e \u003ci\u003eThe Economist\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e \u003cb\u003e'The match that so elegantly graced the cover of The Tipping Point is now on fire'\u003c\/b\u003e \u003ci\u003eWall Street Journal\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e Why in the late 1980s and early '90s did Los Angeles become the bank robbery capital of the world? What is the magic third and what does it have to do with racial equity? What do big cats and clusters of teen suicide have in common? These are just some of the questions Malcolm Gladwell addresses in this new work, which revisits the phenomenon of epidemics and examines the ways in which we have learned to tinker with and manipulate the spread of ideas, viruses, and trends-sometimes with great success, sometimes with disastrous consequences.\u003cbr\u003e \u003cbr\u003e Gladwell shows that - whether in neighbourhoods, schools, zoos, or conference rooms-today's epidemics are no longer singular occurrences, but turbocharged versions of their earlier counterparts. Tipping points, he explains, play a much bigger role in our lives now than ever before. With this provocative and fascinating new book, we can meet them in novel and innovative ways.\u003c\/p\u003e","brand":"Unity Books","offers":[{"title":"Revenge of the Tipping Point","offer_id":44837706367173,"sku":null,"price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/6679\/3413\/files\/978-0-349-14720-8.jpg?v=1750548458","url":"https:\/\/unitybooks.myshopify.com\/products\/revenge-of-the-tipping-point","provider":"Unity Books","version":"1.0","type":"link"}