{"product_id":"science-of-storytelling-why-stories-make-us-human-how-to-tell-them-better","title":"Science of Storytelling : Why Stories Make Us Human, and How to Tell Them Better","description":"SUNDAY TIMES BESTSELLER\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e 'If you want to write a novel or a script, read this book' Sunday Times\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e 'The best book on the craft of storytelling I've ever read' Matt Haig\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e 'Rarely has a book engrossed me more, and forced me to question everything I've ever read, seen or written. A masterpiece' Adam Rutherford\u003cbr\u003e \u003cbr\u003e Why stories make us human and how to tell them better.\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e There have been many attempts to understand what makes a good story - but few have used a scientific approach.\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e In this incisive, thought-provoking book, award-winning writer Will Storr demonstrates how master storytellers manipulate and compel us.\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e Applying dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories - and make sense of our chaotic modern world.\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e INCLUDES NEW MATERIAL.","brand":"Unity Books","offers":[{"title":"Default Title","offer_id":43581463625925,"sku":"","price":26.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/6679\/3413\/files\/The_20Science_20of_20Storytelling.jpg?v=1716547312","url":"https:\/\/unitybooks.myshopify.com\/products\/science-of-storytelling-why-stories-make-us-human-how-to-tell-them-better","provider":"Unity Books","version":"1.0","type":"link"}