{"product_id":"story-is-a-deal-how-to-use-the-science-of-story-to-motivate-persuade","title":"Story is a Deal : How to Use the Science of Story to Motivate and Persuade","description":"\u003cb\u003e\u003cu\u003eA fascinating exploration of how to use the power of storytelling to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with charisma.\u003c\/u\u003e\u003c\/b\u003e\u003cbr\u003e \u003cb\u003e\u003cbr\u003e\u003c\/b\u003e'Will Storr is a genius' \u003cb\u003eRory Sutherland\u003c\/b\u003e\u003cbr\u003e 'A captivating and enlightening read . . Will Storr is an unusually talented and insightful writer' \u003cb\u003eAdam Grant\u003c\/b\u003e\u003cbr\u003e 'Storr shares profound insights' \u003cb\u003eSeth Godin\u003c\/b\u003e\u003cbr\u003e 'Whip smart, insightful and ridiculously entertaining' \u003cb\u003eJimmy Carr\u003c\/b\u003e\u003cbr\u003e 'Shows how storytelling is the key to success in business, politics and even personal relationships.' \u003ci\u003e\u003cb\u003eThe Times\u003c\/b\u003e\u003c\/i\u003e \u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003cu\u003e\u003cb\u003e____________________________________________________\u003cbr\u003e\u003c\/b\u003e\u003c\/u\u003e\u003cbr\u003e Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, \u003ci\u003eA Story is a Deal\u003c\/i\u003e argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results.\u003cbr\u003e \u003cbr\u003e With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), \u003ci\u003eA Story is a Deal\u003c\/i\u003e lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.\u003cbr\u003e _____________________________________________________\u003cbr\u003e \u003cbr\u003e 'Intensely original and powerfully practical' \u003cb\u003eJonah Berger\u003c\/b\u003e\u003cbr\u003e 'A fascinating insight into the human mind' \u003cb\u003eLevinson Wood\u003c\/b\u003e\u003cbr\u003e 'A very clever book that makes the reader feel cleverer with every page' \u003cb\u003eDaniel Finkelstein\u003c\/b\u003e\u003cbr\u003e 'Powerfully persuasive and urgently practical' \u003cb\u003eBruce Daisley\u003c\/b\u003e\u003cbr\u003e 'Will Storr has a unique ability to explain our social world in ways that would never otherwise occur' \u003cb\u003eJack Dee\u003c\/b\u003e","brand":"Unity Books","offers":[{"title":"Story Is a Deal: How to Use the Science of Story to Motivate \u0026 Persuade","offer_id":45970416730309,"sku":null,"price":28.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/6679\/3413\/files\/978-0-349-43725-5.jpg?v=1773785363","url":"https:\/\/unitybooks.myshopify.com\/products\/story-is-a-deal-how-to-use-the-science-of-story-to-motivate-persuade","provider":"Unity Books","version":"1.0","type":"link"}