Neon Rides

Neon Rides reintroduces the radical cars of the 1980s and 1990s--once overlooked, now unforgettable. Wedge silhouettes, turbocharged ambition, and design bravado defined an analog era racing toward the digital age. From oddities to cult icons, these machines captured a world in flux and a culture obsessed with identity and speed. In collaboration with the Petersen Automotive Museum, the book blends crisp studio photography and cultural insight to celebrate a misunderstood chapter of automotive history.