Persevilience : The Word the World Needs Now

From the 1 Sunday Times bestselling author and co-host of the juggernaut chart-topping podcast THE REST IS POLITICS comes a new concept for our time, a mindset that is not just tougher but more positive: persevilience.

Persevilience (noun): the ability of an individual, group or organisation to turn any situation, setback or meaningful experience into a positive opportunity to grow, to advance and secure their core interests.

The values and attributes that used to work no longer apply; unprecedented times call for bold new ideas.

Enter PERSEVILIENCE: Yes, it combines perseverance and resilience. But it does so much more than that. It is the ability to turn any setback into an opportunity, by embracing a mindset that is not just tougher, but more positive, and built on belief and integrity. Blending the sharp political analysis for which he is known around the world with candid personal reflections on grief, disappointment, mental health, friendship, family and love, Alastair Campbell's latest work introduces a new value to strive for. Like Nudge, The Third Way or The End of History, it has the potential to enter the bloodstream of political conversation, and ultimately help us better understand and thrive in the ever more challenging world around us.