Short Form : Music Videos, Ads, and the Art of Moving Images

This remarkable volume takes you behind the scenes of one the UK?s most iconic film production companies surveying the the cult adverts, music videos, and other short-form works of Academy Films. It offers a new perspective on the short-form films that often go critically unconsidered: music videos, advertisements, and more.Short Form presents previously unseen materials from the conception and making of cult music videos such as Jamiroquai?s ?Virtual Insanity?, Lauryn Hill?s ?Doo Wop (That Thing)?, Radiohead?s ?Karma Police?, and FKA Twigs? ?M3LL155X?, as well as unforgettable televised commercials for Guinness, Playstation, Channel 4, and others, which changed the cultural landscape.The book includes a foreword by Jonathan Glazer (The Zone of Interest, Under the Skin), who directed a number of these iconic works, and multiple new texts by key voices in screen culture, including Charlie Fox, Shaad D?Souza, Adam Nayman, Philippa Snow, and Durga Chew-Bose. Short Form investigates the rich history and lasting impact of these projects as well as their contemporary role in our fleeting online culture.